Careers in Optimization and Testing: January 24, 2017

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Looking to hire a talented analytics professional?  The Institute for Advanced Analytics at North Carolina State University can connect you with one of 118 candidates in the Master of Science in Analytics (MSA) Class of 2017. The Class Resume Book is now available and free to prospective employers. Please contact April Wilson ( if you […]

5 Must-Read Optimization Posts for November

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Check out 5 must-read conversion optimization articles (plus one from Brooks Bell) that you might have missed this month: Optimizely Online Shopping Trends – Europe 2016. Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers […]

4 Strategies to Connect with First-Time Holiday Visitors

The holiday season can reward you with many first-time visitors interested in buying that perfect gift for someone special or just a holiday treat for themselves. While this group of shoppers can represent a significant boost to your bottom line during the holidays, their true revenue potential is in their long-term loyalty and repeat purchase […]

3 Holiday Promo Code Problems to Avoid

The holiday peak season is packed with unpredictable twists and turns that can lead to panicked moments and high-pressure decisions that will have a major impact on your peak-season sales. Even the most detailed holiday marketing plans won’t cover those annual surprise shifts in consumer behavior that lead sales to boost or blunder in their […]

Optimizely X – Our Experts Share Their Insights

Over the past couple of weeks, the Brooks Bell team travelled nearly 7,000 miles to attend Opticon in San Francisco and New York. Besides having a great time with many of our clients and the Optimizely team, we were lucky to be there for the official launch of Optimizely X -The Experimentation Platform. Our main takeaway? Optimizely […]

Careers in Optimization and Testing: September 7, 2016

Every week, we find and post the best career opportunities in testing and optimization at companies ranging from ecommerce to subscription services to media. Companies hiring now: Digital Analytics and Optimization Manager Accenture Washington, D.C. Senior Manager Digital Marketing Analytics HSBC Greater Chicago Area Product Marketing Manager, Amazon Global Selling Amazon Seattle, WA Testing & […]

5 Must-Read Optimization Posts for the Week of August 19

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As mobile commerce continues to rise in popularity, marketers continue to try to crack the conversion code. How can you make the journey from browsing to checkout as seamless as possible? A recent Business2Community post examines three important features of highly optimized mobile sites. Quick tip: Include a checkout progress indicator. Continue reading: Mobile conversion […]