There are quite a few people out there that just don’t *get* creative. They don’t understand the way in which we work or make decisions. And, indeed, creative teams are known to be cost centers rather than revenue generators. To certain execs, creatives are simply the sneaker-wearing hipsters who are brought in to make things […]
In our work, we hear the term UX (User Experience) thrown around all the time, but what does it mean, and how should you be talking about it? This is a question we get all the time, so we asked our UX team to tell us what that meant to them.
We started by asking Brooks Bell Director of UX and Design Jonathan Hildebrand, and he said the best way to explain any complex topic is to think about how you would explain it to a 10-year-old.
As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]