The Expert’s Guide to A/B Testing During the Holiday Season

In 2016, online spending topped in-store shopping for the first time ever. That trend continued in 2017, with Adobe Digital Insights reporting that 2017 holiday sales surpassed $91.7 billion, marking 11% YoY growth. Peak season offers peak opportunities for experimentation programs. Increased traffic and conversion rates open the door for higher velocity, shorter durations, and lower minimum […]

“Oh, BEhave” Series: Our Behavioral Economics Journey Recap

Beginning last October, Brooks Bell and Irrational Labs teamed up to tackle the topic of Behavioral Economics through a six-part blog series exploring the basics of behavioral economics and providing tips to help you apply it in your experimentation program. In this final blog, we’re going to revisit some of the big takeaways from each […]

MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are, we’ve outlined the primary differences between native app and mobile web, and we shared what you need to know about native apps. In this post, our concluding piece, we’ll dive into mobile web and how experimentation fits.

MOBILE-IZE THIS: What You Need to Know About Native App Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve outlined the primary differences between native app and mobile web. In this post, we’ll build on that foundation with more detail and we’ll go over how experimentation works on native apps. (Psst: We’re including some tips from the pros at the end, so don’t miss them!)

“Oh, BEhave!” Ethical Experimentation: Using Behavioral Economics for Good

There’s no shortage of dialogue around the ethical code of digital experimentation. Flashback to the Facebook experiment that was socialized years ago. As you may recall, Facebook ran an experiment where they tested the display of positive news feed content vs. the display of negative news feed content to see how it impacted user sentiment and interaction. It caused quite an uproar and people questioned the ethics behind (quite literally) playing with people’s’ emotions for the sake of research.

MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation

The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital engagement at 52 percent, according to comScore’s “U.S. Mobile App Report.” But confusion still exists within the industry. For nearly a decade consumers have jumbled native apps and mobile web by bundling them into the all encompassing “mobile.”

“Oh, BEhave!” – Create a Powerhouse Methodology Using Quantitative and Qualitative Data Alongside Behavioral Economics

Over my past six years in optimization, I’ve seen a shift in the way experimentation strategies are created.  First, it was all gut and intuition.  Next, it was all about best practices. Today, it’s all about quantitative and qualitative data. But more advanced experimentation programs laying the foundation for tomorrow’s testing are integrating behavioral economics (BE) into their ideation process.  Wondering how this works?