I am a self-proclaimed behavioral sciences fangirl. Every time I read Ariely or Cialdini, my mind fills with prospective experiments. As the lead of our experimentation strategy, I am always looking for ways to further incorporate behavioral science principles into our culture.
Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. It’s an exciting time. You and your team are full of ideas to increase […]
What you’ll get from this post: Insights into the future of testing, particularly for companies that have been doing it for a while.
Estimated reading time: 1 minute 30 seconds
This is an interesting time for mobile commerce. It wasn’t too long ago that mobile was used mainly for texting, checking email, and getting directions. The thought of using your phone for research or a transaction was a bit absurd… kind of like the idea of a driverless car. Nowadays, mobile accounts for about half […]