The promise of personalization is enticing: a complete 1-to-1 experience for every customer, driven by every detail and data point about that person: who they are, their interests, needs and history. Their customer experience is completely optimized to deliver the right content at the right time, influencing brand engagement, purchase activity and “wow”-worthy customer experiences. […]
Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit me. Ad Hoc?! No. That’s not possible. But instead of letting this news ruin my week, I thought to channel […]
Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
Another year, another epically productive Click Summit. In the weeks since Click Summit 2018, we’ve spent some time reflecting on the event and even our heads are still reeling from the depth and quality of each conversation. This event isn’t your run-of-the-mill marketing conference. We strive to create an intimate and super-productive experience in our […]
Big news for Walmart – and no, it doesn’t have anything to do with yodeling. Last week, the retail giant announced a major redesign of their website. The new Walmart.com, which is slated to roll out in early May, will feature a cleaner, more modern design, a new color palette, icons, fonts and many other […]
March is here and people around the country are preparing to fill out tournament brackets in anticipation. In addition to taking over the watercooler for a month, the NCAA Tournament famously contributes to a huge dip in productivity. This year it’s projected to cost as much as $6.3 billion as otherwise faithful employees engage in a bit of shirking to catch games. But the month of crazy college basketball isn’t just fun and games. There’s a lot to learn by digging into some basketball data, too.
It’s that time of the year again…a time for reflections and setting goals for yourself personally and professionally. While we’re still struggling with our goals to workout daily and eat better, we did take a look back at lessons learned from 2017, and what we’re anticipating for the world of testing in 2018.
What do Will Ferrell, Chad Smith and Aaron Baker have in common?
We didn’t listen to Willie Nelson, but we did gather a team, plan a road trip and head to the West Coast for two leading industry conferences.