Over my past six years in optimization, I’ve seen a shift in the way experimentation strategies are created. First, it was all gut and intuition. Next, it was all about best practices. Today, it’s all about quantitative and qualitative data. But more advanced experimentation programs laying the foundation for tomorrow’s testing are integrating behavioral economics (BE) into their ideation process. Wondering how this works?
In our last post of our brand-new series, “Oh, BEhave!,” we announced that Brooks Bell has partnered with Irrational Labs to bring behavioral economics (BE) into your experiment ideation process. Why? There are decades of experiments that your program could be using to inform your strategies! If you missed it, check it out here.
Introducing “Oh, BEhave,” a new series to pique your behavioral economics interest!
Tune in every month with our strategy guru, Suzi Tripp, and her fellow behavioral economics enthusiasts from Irrational Labs, a nonprofit behavioral consultancy. Together, they’ll explore the principles and methodologies of behavioral economics (BE) – and try to BEhave!
Brooks Bell is excited to announce that our experts are partnering with the experts at Evergage, a cutting-edge personalization platform! Read on to see why we’ve chosen this strategic partnership and what Evergage has to offer.
As online optimization programs mature and test ideation takes it up a notch, experts rely on behavioral economics – the science of studying the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions; the consequences for market prices, returns, and resource allocation; and the impact of different kinds of behavior in different environments of varying experimental values – for data-driven inspiration.
Note: This post is relevant if you are building awareness about experimentation in your organization.
Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president of Brooks Bell, I work with world-class marketing teams and digital strategists, helping top brands increase the impact and efficiency of their testing programs. A common question I come across is: “How do I change our company culture so everyone embraces experimentation?”
What you’ll get from this post: Expert advice on making the most of flat tests.
Estimated reading time: 4 minutes
What you’ll get from this post: Insight on how being data-driven can create a company culture that’s fun, collaborative, and effective.
Estimated reading time: 3 minutes
What you’ll get from this post: Creative ideas for building a company culture around testing.
Estimated reading time: 2 minutes
Chris Sacca says what’s on his mind. The billionaire investor, known for being an early backer of successful startups like Twitter, Uber, and Optimizely—as well as a judge on ABC’s “Shark Tank”—spoke to Brooks Bell last week at an event organized by HQ Raleigh.