Brooks Bell Culture

How to Gain Testing and Optimization Traction Within Your Organization

Note: This post is relevant if you are building awareness about experimentation in your organization.

Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president of Brooks Bell, I work with world-class marketing teams and digital strategists, helping top brands increase the impact and efficiency of their testing programs. A common question I come across is: “How do I change our company culture so everyone embraces experimentation?”

“Star of the Week” Spotlight: Dave Rose

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Dave Rose! Dave continually adds so much value to our client relationships. Congratulations Dave! […]

“Star of the Week” Spotlight: Taylor Wilson

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is senior optimization analyst Taylor Wilson! We’ve recently established a Passion Committee, which is responsible for bolstering passion […]