Click Summit

Click Summit 2017 – Retrospective & Key Clickaways

For those of you, who attended Click Summit, thank your participation, time, and for being part of an evolving community. For those of you, who missed this premier event, we invite you to mark your calendars for May 7-9, 2018.  For all of you, here’s a conference summary with 175 key Clickaways – actionable strategies and tactics your testing and optimization teams can prioritize for implementation in your organization – from all 23 conversations.

Why Your Sales Funnel is Failing You

It’s time to officially put the idea of a sales funnel out to pasture. It’s an idea reassuring in its consistency and logic: At the top of the funnel, many people (most of whom will never be your customers), become aware of your product. As time passes, their awareness increases through repeated exposure to your […]

The Treadmill Effect

DATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO. I’m a runner who loathes treadmills. Running on the open road is the best feeling in the world to me! But my dislike for treadmills is more than just the tedium or the lack of […]