The Click Summit schedule is live!
We are thrilled to reveal New York Times bestselling author, world-renowned interviewer, and storytelling consultant, Cal Fussman will keynote at Brooks Bell’s 9th annual Click Summit for world-class experimentation program leaders, taking place May 7-9, 2018 at the Umstead Hotel in Cary, NC.
The 9th annual, premier conference for leaders of world-class experimentation programs is unlike any other large, technology conference. Here’s why.
For those of you, who attended Click Summit, thank your participation, time, and for being part of an evolving community. For those of you, who missed this premier event, we invite you to mark your calendars for May 7-9, 2018. For all of you, here’s a conference summary with 175 key Clickaways – actionable strategies and tactics your testing and optimization teams can prioritize for implementation in your organization – from all 23 conversations.
I believe good things come from ideas. Ideas come from knowledge and experience. Knowledge comes from the incremental accumulation of many small insights, openly sharing experiences and creative thinking.
It’s time to officially put the idea of a sales funnel out to pasture. It’s an idea reassuring in its consistency and logic: At the top of the funnel, many people (most of whom will never be your customers), become aware of your product. As time passes, their awareness increases through repeated exposure to your […]
What you’ll get from this post: A better understanding of what it means to be truly customer-centric, from Brooks Bell’s Click Summit 2016 opening remarks.
Estimated reading time: 2 minutes, 25 seconds
What you’ll get from this post: Practical insight into the best strategy for testing and optimization program development, from the Click Summit 2015 keynote.
Estimated reading time: 2 minute, 25 seconds; approximately 500 words.
What you’ll get from this post: An overview of some interesting new data on mobile consumer behavior and a preview of the panel discussion at Click Summit 2015.
Estimated reading time: 1 minute, 45 seconds; approximately 350 words.
What you’ll get from this post: In this Clickaways deep-dive, find out which comes first: the data or the test.
Estimated reading time: 2 minutes; approximately 400 words.