Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
Another year, another epically productive Click Summit. In the weeks since Click Summit 2018, we’ve spent some time reflecting on the event and even our heads are still reeling from the depth and quality of each conversation. This event isn’t your run-of-the-mill marketing conference. We strive to create an intimate and super-productive experience in our […]
Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play Store app listing. Testing your store listing can be an untapped area for gaining key insights about your customers and […]
As most online retailers today recognize, a personalized shopping experience is a must-have. Nearly nine out of 10 marketers (88%) say their customers expect individualized experiences. And according to Gartner, by the end of this year, organizations that have fully invested in online personalization will outsell those that haven’t by more than 30%. Yet even […]
The Click Summit schedule is live!
We are thrilled to reveal New York Times bestselling author, world-renowned interviewer, and storytelling consultant, Cal Fussman will keynote at Brooks Bell’s 9th annual Click Summit for world-class experimentation program leaders, taking place May 7-9, 2018 at the Umstead Hotel in Cary, NC.
The 9th annual, premier conference for leaders of world-class experimentation programs is unlike any other large, technology conference. Here’s why.
For those of you, who attended Click Summit, thank your participation, time, and for being part of an evolving community. For those of you, who missed this premier event, we invite you to mark your calendars for May 7-9, 2018. For all of you, here’s a conference summary with 175 key Clickaways – actionable strategies and tactics your testing and optimization teams can prioritize for implementation in your organization – from all 23 conversations.
I believe good things come from ideas. Ideas come from knowledge and experience. Knowledge comes from the incremental accumulation of many small insights, openly sharing experiences and creative thinking.
It’s time to officially put the idea of a sales funnel out to pasture. It’s an idea reassuring in its consistency and logic: At the top of the funnel, many people (most of whom will never be your customers), become aware of your product. As time passes, their awareness increases through repeated exposure to your […]