There are quite a few people out there that just don’t *get* creative. They don’t understand the way in which we work or make decisions. And, indeed, creative teams are known to be cost centers rather than revenue generators. To certain execs, creatives are simply the sneaker-wearing hipsters who are brought in to make things […]
Chances are that you’re tracking your website visitors en masse. You’re probably tracking acquisition sites, tallying up conversions and working to optimize your pages for the best success. But with all of that quantitative research, do you know about each individual user’s journey, and where they are struggling on your site? If not, you should […]
The best way to explain any complex topic is to think about how you would explain it to a 10-year-old. So we asked Brooks Bells’ Senior Experience Designer, A.J. Bikowski, to use this approach to tackle a question that we encounter a lot: What’s the difference between UX and UI? Here’s his take. Many people have […]
In our work, we hear the term UX (User Experience) thrown around all the time, but what does it mean, and how should you be talking about it? This is a question we get all the time, so we asked our UX team to tell us what that meant to them.
We started by asking Brooks Bell Director of UX and Design Jonathan Hildebrand, and he said the best way to explain any complex topic is to think about how you would explain it to a 10-year-old.
Testing tools are not all created equal. Here, we break down the WYSIWYG and share a guide to the pros, cons and perfect time to implement them.
I am a self-proclaimed behavioral sciences fangirl. Every time I read Ariely or Cialdini, my mind fills with prospective experiments. As the lead of our experimentation strategy, I am always looking for ways to further incorporate behavioral science principles into our culture.
As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]
We interviewed the Brooks Bell team to find out their top experimentation and optimization learnings and predictions for 2017.
Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter after quarter—however, is a challenge. Utilizing a standard methodology for ideation helps enforce consistency in test strategies over time, but […]
What you’ll get from this post: Insight on how being data-driven can create a company culture that’s fun, collaborative, and effective.
Estimated reading time: 3 minutes