Strategy & Process

How to Gain Testing and Optimization Traction Within Your Organization

May 26, 2017Naoshi Yamauchi

Note: This post is relevant if you are building awareness about experimentation in your organization.

Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president of Brooks Bell, I work with world-class marketing teams and digital strategists, helping top brands increase the impact and efficiency of their testing programs. A common question I come across is: “How do I change our company culture so everyone embraces experimentation?”

Reflections on Click Summit: Eight Years Strong

May 17, 2017Brooks Bell

I believe good things come from ideas. Ideas come from knowledge and experience. Knowledge comes from the incremental accumulation of many small insights, openly sharing experiences and creative thinking.

Christmas in April: Seasonality Trends to Consider Throughout the Year

April 11, 2017Shana Braun

In the retail universe, it’s never too early to start thinking about planning for holiday. Most traditional retailers experience trends in terms of 1) ‘Holiday’, a time when sales peak at the end of the year and 2) ‘Non-Holiday’, when aside from promotional impacts, sales are generally lower and more consistent throughout the year.

Motivation or Manipulation? Using Behavioral Economics to Optimize UX

April 4, 2017Suzi Tripp

I am a self-proclaimed behavioral sciences fangirl. Every time I read Ariely or Cialdini, my mind fills with prospective experiments. As the lead of our experimentation strategy, I am always looking for ways to further incorporate behavioral science principles into our culture.

Adobe Partners With Brooks Bell to Develop ACE Certification for Adobe Target

March 14, 2017Brian Shampnois

If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough.

How To Perform A UX Audit/Inventory

February 28, 2017Jonathan Hildebrand

As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]

Show Testing Some Love: How to Breathe New Life into Your Program

February 14, 2017Suzi Tripp

Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. It’s an exciting time. You and your team are full of ideas to increase […]

Step Into 2017 on the Right Foot by Taking Control of Your Testing Program

January 16, 2017David DeFranza

If there were any doubts that digital commerce was an important business driver, the 2016 holiday shopping season put them to an end. Not only did Cyber Monday outshine Black Friday as the single largest shopping day of the year, with total revenues exceeding $3.45 billion, according to Internet Retailer, online sales in general beat […]

A Year in Experimentation: 2016 Learnings and Predictions for 2017

December 20, 2016David DeFranza

We interviewed the Brooks Bell team to find out their top experimentation and optimization learnings and predictions for 2017.

Supercharge Your Test Strategies with Proven UX Methods

November 30, 2016Allaire Welk

Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter after quarter—however, is a challenge. Utilizing a standard methodology for ideation helps enforce consistency in test strategies over time, but […]

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