Imagine a simple scenario: Your coworkers are participating in a fun run for charity and want you to join. You’re up for it, but you know you need a decent pair of running shoes. The logical solution is to go online, search for information about running shoes and identify a few possible options. You could […]
Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off. But while you should always take time to celebrate your team’s accomplishment, hold off on busting out the champagne just […]
Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit me. Ad Hoc?! No. That’s not possible. But instead of letting this news ruin my week, I thought to channel […]
Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their conversation: On what inspired her to build an experimentation consultancy… Originally, Brooks founded Brooks Bell Inc. in 2003 as […]
It often begins with rumors and murmurs. Then, perhaps, a shift in executive leadership. At first, changes seem minor or isolated. But eventually, the inevitable becomes reality—a reorg is underway. Because testing programs typically work with and across several divisions in a business and don’t fulfill a traditional business function, they are particularly vulnerable during […]
Would you rather have a root canal, or try to build something completely new at a huge, enterprise-level company that seems to be held together with nothing but red tape and internal politics? That may seem a bit dramatic, but obtaining buy-in for experimentation is a difficult challenge faced by many of our clients. Over […]
When I was running my own testing program, I was in desperate need of an associate to help me manage my small (but mighty!) team. My single associate and I were launching tests left and right and we were unable to do anything other than focus on the day-to-day of the program. A job description […]
Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company’s foray into AI, smart speakers and similar devices presents a new opportunity for online brands to reach consumers; a channel […]
Beginning last October, Brooks Bell and Irrational Labs teamed up to tackle the topic of Behavioral Economics through a six-part blog series exploring the basics of behavioral economics and providing tips to help you apply it in your experimentation program. In this final blog, we’re going to revisit some of the big takeaways from each […]
If testing were easy, everyone would do it. But that’s simply not the case. Rather, experimentation requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that have a meaningful impact on a business. At Brooks Bell, we’ve spent the last fifteen years helping global brands build […]