Testing tools are not all created equal. Here, we break down the WYSIWYG and share a guide to the pros, cons and perfect time to implement them.
We didn’t listen to Willie Nelson, but we did gather a team, plan a road trip and head to the West Coast for two leading industry conferences.
This is the first of a three-part, weekly blog series, which shares optimization best practices for test sample size, desired significance, power, and Minimum Detectable Lift (MDL).
Technology and evolving consumer behaviors are transforming the way people evaluate products and services to the way they pay for the things they buy. As optimization experts, Brooks Bell knows testing is the most effective and reliable way for merchants to determine which marketing strategy – from a specific promotion or targeted message to a unique website element such as a Call to Action (CTA) – will produce the highest Return on Investment (ROI).
Building an online optimization test is different than building a website. It requires developers to adjust the code to fit the requested modifications. How well (and quickly) this can be completed depends on the existing code. Developing a clean framework during the initial stages of coding a website will produce enormous benefits on future optimization efforts.
We interviewed the Brooks Bell team to find out their top experimentation and optimization learnings and predictions for 2017.
Over the past couple of weeks, the Brooks Bell team travelled nearly 7,000 miles to attend Opticon in San Francisco and New York. Besides having a great time with many of our clients and the Optimizely team, we were lucky to be there for the official launch of Optimizely X -The Experimentation Platform. Our main takeaway? Optimizely […]
What you’ll get from this post: Expert advice on making the most of flat tests.
Estimated reading time: 4 minutes
What you’ll get from this post: Insight on how being data-driven can create a company culture that’s fun, collaborative, and effective.
Estimated reading time: 3 minutes
What you’ll get out of this post: Our biggest takeaways from Adobe Summit, from industry trends to new technology.
Estimated reading time: 2 minutes
What you’ll get out of this post: Our best advice for growing your testing program—no matter where you are in the process.
Estimated time: 2 minutes 15 seconds; 480 words