Technology & Dev

Built to Wow: An Introduction to Launching Personalization At Your Company

The promise of personalization is enticing: a complete 1-to-1 experience for every customer, driven by every detail and data point about that person: who they are, their interests, needs and history. Their customer experience is completely optimized to deliver the right content at the right time, influencing brand engagement, purchase activity and “wow”-worthy customer experiences. […]

Video Series: Conquer Your Biggest Testing Challenges

Here at Brooks Bell, we work with many different clients at different stages in testing maturity. Yet, regardless of whether we’re working with a new or established testing program, we find they all face common enemies: pressure to deliver results; inefficient processes; a lack of understanding and support for testing; difficulty iterating on and applying learnings […]

What are your website visitors doing?

Chances are that you’re tracking your website visitors en masse. You’re probably tracking acquisition sites, tallying up conversions and working to optimize your pages for the best success. But with all of that quantitative research, do you know about each individual user’s journey, and where they are struggling on your site? If not, you should […]

The Expert’s Guide to A/B Testing During the Holiday Season

In 2016, online spending topped in-store shopping for the first time ever. That trend continued in 2017, with Adobe Digital Insights reporting that 2017 holiday sales surpassed $91.7 billion, marking 11% YoY growth. Peak season offers peak opportunities for experimentation programs. Increased traffic and conversion rates open the door for higher velocity, shorter durations, and lower minimum […]

You’ve got a winner – now what?

Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off. But while you should always take time to celebrate your team’s accomplishment, hold off on busting out the champagne just […]

Part 2: Our Top Takeaways from Click Summit 2018

Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]