Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off. But while you should always take time to celebrate your team’s accomplishment, hold off on busting out the champagne just […]
Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit me. Ad Hoc?! No. That’s not possible. But instead of letting this news ruin my week, I thought to channel […]
Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company’s foray into AI, smart speakers and similar devices presents a new opportunity for online brands to reach consumers; a channel […]
Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play Store app listing. Testing your store listing can be an untapped area for gaining key insights about your customers and […]
Since Brooks Bell was founded in 2003, we’ve worked with clients facing a multitude of challenges in establishing their experimentation programs: team turnover leading to loss of institutional testing knowledge; test results lost in a sea of monthly reports or lengthy spreadsheets; disagreements with creative, engineering or analytics teams; and senior-level executives that just don’t […]
We know an A/B test can lead to powerful insights. However, the information gained from traditional A/B tests tends to be focused on what’s best for the majority of users – not every individual user. That’s where personalization comes in. Personalization enables you to leverage the specific wants and needs of each individual user on […]
Imagine this scenario. A couple of years ago you invested in a testing tool and start running simple A/B tests on your website.
Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are, we’ve outlined the primary differences between native app and mobile web, and we shared what you need to know about native apps. In this post, our concluding piece, we’ll dive into mobile web and how experimentation fits.
Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve outlined the primary differences between native app and mobile web. In this post, we’ll build on that foundation with more detail and we’ll go over how experimentation works on native apps. (Psst: We’re including some tips from the pros at the end, so don’t miss them!)