Building an online optimization test is different than building a website. It requires developers to adjust the code to fit the requested modifications. How well (and quickly) this can be completed depends on the existing code. Developing a clean framework during the initial stages of coding a website will produce enormous benefits on future optimization efforts.
We interviewed the Brooks Bell team to find out their top experimentation and optimization learnings and predictions for 2017.
Over the past couple of weeks, the Brooks Bell team travelled nearly 7,000 miles to attend Opticon in San Francisco and New York. Besides having a great time with many of our clients and the Optimizely team, we were lucky to be there for the official launch of Optimizely X -The Experimentation Platform. Our main takeaway? Optimizely […]
What you’ll get from this post: Expert advice on making the most of flat tests.
Estimated reading time: 4 minutes
What you’ll get from this post: Insight on how being data-driven can create a company culture that’s fun, collaborative, and effective.
Estimated reading time: 3 minutes
What you’ll get out of this post: Our biggest takeaways from Adobe Summit, from industry trends to new technology.
Estimated reading time: 2 minutes
What you’ll get out of this post: Our best advice for growing your testing program—no matter where you are in the process.
Estimated time: 2 minutes 15 seconds; 480 words
What you’ll get out of this post: The most common testing and optimization hurdles identified by our testing experts—and how you can clear them.
Estimated time: About 3 minutes; 525 words
What you’ll get from this post: An important discovery about Adobe Target that may save you from losing data.
Estimated reading time: 3 minutes; approximately 600 words.
What you’ll get from this post: Testing trends we expect to see more of in 2016 and beyond.
Estimated reading time: 3 minutes, 40 seconds; approximately 750 words.