Technology & Dev

MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are, we’ve outlined the primary differences between native app and mobile web, and we shared what you need to know about native apps. In this post, our concluding piece, we’ll dive into mobile web and how experimentation fits.

MOBILE-IZE THIS: What You Need to Know About Native App Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve outlined the primary differences between native app and mobile web. In this post, we’ll build on that foundation with more detail and we’ll go over how experimentation works on native apps. (Psst: We’re including some tips from the pros at the end, so don’t miss them!)

MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation

The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital engagement at 52 percent, according to comScore’s “U.S. Mobile App Report.” But confusion still exists within the industry. For nearly a decade consumers have jumbled native apps and mobile web by bundling them into the all encompassing “mobile.”

Using Fixed Time Horizon to Generate Credible Optimization Results

This is the first of a three-part, weekly blog series, which shares optimization best practices for test sample size, desired significance, power, and Minimum Detectable Lift (MDL).

Technology and evolving consumer behaviors are transforming the way people evaluate products and services to the way they pay for the things they buy. As optimization experts, Brooks Bell knows testing is the most effective and reliable way for merchants to determine which marketing strategy – from a specific promotion or targeted message to a unique website element such as a Call to Action (CTA) – will produce the highest Return on Investment (ROI).