We didn’t listen to Willie Nelson, but we did gather a team, plan a road trip and head to the West Coast for two leading industry conferences.
Introducing “Oh, BEhave,” a new series to pique your behavioral economics interest!
Tune in every month with our strategy guru, Suzi Tripp, and her fellow behavioral economics enthusiasts from Irrational Labs, a nonprofit behavioral consultancy. Together, they’ll explore the principles and methodologies of behavioral economics (BE) – and try to BEhave!
A stellar holiday retail season is just around the corner, and according to Deloitte, retail sales are expected to top $1 trillion from November to January. Huge traffic increases and motivated shoppers provide a unique opportunity for your experimentation program.
Project management will help you win higher conversion rates, customer loyalty and revenue – it’s become a must-have in experimentation.
Couldn’t make it to The Personalization Summit in Boston last week? Read on for my takeaways and insights from Evergage’s event. This year’s theme? To demystify machine learning.
Brooks Bell is excited to announce that our experts are partnering with the experts at Evergage, a cutting-edge personalization platform! Read on to see why we’ve chosen this strategic partnership and what Evergage has to offer.
As online optimization programs mature and test ideation takes it up a notch, experts rely on behavioral economics – the science of studying the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions; the consequences for market prices, returns, and resource allocation; and the impact of different kinds of behavior in different environments of varying experimental values – for data-driven inspiration.
For those of you, who attended Click Summit, thank your participation, time, and for being part of an evolving community. For those of you, who missed this premier event, we invite you to mark your calendars for May 7-9, 2018. For all of you, here’s a conference summary with 175 key Clickaways – actionable strategies and tactics your testing and optimization teams can prioritize for implementation in your organization – from all 23 conversations.
Note: This post is relevant if you are building awareness about experimentation in your organization.
Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president of Brooks Bell, I work with world-class marketing teams and digital strategists, helping top brands increase the impact and efficiency of their testing programs. A common question I come across is: “How do I change our company culture so everyone embraces experimentation?”
I believe good things come from ideas. Ideas come from knowledge and experience. Knowledge comes from the incremental accumulation of many small insights, openly sharing experiences and creative thinking.