The best way to explain any complex topic is to think about how you would explain it to a 10-year-old. So we asked Brooks Bells’ Senior Experience Designer, A.J. Bikowski, to use this approach to tackle a question that we encounter a lot: What’s the difference between UX and UI? Here’s his take. Many people have […]
While searching for your next career opportunity don’t forget to enjoy your favorite pumpkin spiced food/beverage!
Imagine a simple scenario: Your coworkers are participating in a fun run for charity and want you to join. You’re up for it, but you know you need a decent pair of running shoes. The logical solution is to go online, search for information about running shoes and identify a few possible options. You could […]
Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off. But while you should always take time to celebrate your team’s accomplishment, hold off on busting out the champagne just […]
Just because summer is winding down, doesn’t mean your job search should! Take a look at some of this month’s job postings in optimization from marketing to analytics to finance.
Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit me. Ad Hoc?! No. That’s not possible. But instead of letting this news ruin my week, I thought to channel […]
In this era of video conferencing and emails, there is something to be said for face-to-face meetings. So, where are we gonna be? Check it out below–and drop by or drop us a note if you want to meet up! Opticon September 11-13, 2018 The Cosmopolitan, Las Vegas, NV Details: Don’t miss our CEO Brooks Bell […]
Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their conversation: On what inspired her to build an experimentation consultancy… Originally, Brooks founded Brooks Bell Inc. in 2003 as […]
It often begins with rumors and murmurs. Then, perhaps, a shift in executive leadership. At first, changes seem minor or isolated. But eventually, the inevitable becomes reality—a reorg is underway. Because testing programs typically work with and across several divisions in a business and don’t fulfill a traditional business function, they are particularly vulnerable during […]
Would you rather have a root canal, or try to build something completely new at a huge, enterprise-level company that seems to be held together with nothing but red tape and internal politics? That may seem a bit dramatic, but obtaining buy-in for experimentation is a difficult challenge faced by many of our clients. Over […]