A/B testing

5 Must-Read Optimization Posts for the Week of June 13

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Linking online and offline data is a big challenge for marketers, and it’s something Facebook is attempting to solve. A recent Ad Age article describes how “store visits,” a new metric in Facebook’s ads reporting tool, shows retailers how many people visited their store after being shown a local awareness ad. Read the article: Facebook […]

5 Must-Read Optimization Posts for the Week of May 23

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When it comes to the decision-making process for mobile customers, perhaps the most important factor is time—that is, how much of it they have. In a recent article for Think with Google, Duke psychology and behavioral economics professor Dan Ariely explains that time pressure—when “our need for time exceeds the amount of time currently available to […]