A/B testing

5 Must-Read Optimization Posts for the Week of June 13

Must-Read Posts image

Linking online and offline data is a big challenge for marketers, and it’s something Facebook is attempting to solve. A recent Ad Age article describes how “store visits,” a new metric in Facebook’s ads reporting tool, shows retailers how many people visited their store after being shown a local awareness ad. Read the article: Facebook […]

5 Must-Read Optimization Posts for the Week of May 23

5 must read posts image

When it comes to the decision-making process for mobile customers, perhaps the most important factor is time—that is, how much of it they have. In a recent article for Think with Google, Duke psychology and behavioral economics professor Dan Ariely explains that time pressure—when “our need for time exceeds the amount of time currently available to […]

5 Must-Read Optimization Posts for the Week of April 22

5 must read posts image

Despite your best efforts in testing, you may not achieve the outcome you want. But losing isn’t all bad, a new post on the Conversion Sciences blog explains. For example, a design change for branding reasons may negatively affect conversions, but it’s a good idea to measure the exact impact through testing. Read the post to see other ways […]