Truly Understanding Minimum Detectable Effect

Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results.

Economists predict e-Commerce sales will range from $427 – $443 billion in 2017, a growth rate of three times higher (8-12 percent) than the entire retail industry.  This upward trend will continue. In fact, Business Intelligence forecasts consumers will spend $632 billion in 2020.