Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
Another year, another epically productive Click Summit. In the weeks since Click Summit 2018, we’ve spent some time reflecting on the event and even our heads are still reeling from the depth and quality of each conversation. This event isn’t your run-of-the-mill marketing conference. We strive to create an intimate and super-productive experience in our […]
As most online retailers today recognize, a personalized shopping experience is a must-have. Nearly nine out of 10 marketers (88%) say their customers expect individualized experiences. And according to Gartner, by the end of this year, organizations that have fully invested in online personalization will outsell those that haven’t by more than 30%. Yet even […]
The Click Summit schedule is live!
Heading to Adobe Summit later this month? Let’s meet up! Here’s 5 reasons why you should stop by booth #265 and visit the BB team: 1. Find out what phase your experimentation program is in At Brooks Bell, we work with a lot of experimentation programs, so we have a pretty good handle on what […]
We are thrilled to reveal New York Times bestselling author, world-renowned interviewer, and storytelling consultant, Cal Fussman will keynote at Brooks Bell’s 9th annual Click Summit for world-class experimentation program leaders, taking place May 7-9, 2018 at the Umstead Hotel in Cary, NC.
The 9th annual, premier conference for leaders of world-class experimentation programs is unlike any other large, technology conference. Here’s why.
What you’ll get from this post: Insights into the future of testing, particularly for companies that have been doing it for a while.
Estimated reading time: 1 minute 30 seconds
What you’ll get from this post: A better understanding of what it means to be truly customer-centric, from Brooks Bell’s Click Summit 2016 opening remarks.
Estimated reading time: 2 minutes, 25 seconds