Since we launched Illuminate back in May, our team has been working around the clock to develop even more features to help optimization teams better organize experiments, report performance and maximize impact. Today, we’re excited to share a few of these with you. What’s new in Illuminate? Show impact and determine priority Use our new Impact […]
It might be slim pickings with the holiday season revving up and everyone preoccupied with reaching year-end goals, but they do exist!
Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their conversation: On what inspired her to build an experimentation consultancy… Originally, Brooks founded Brooks Bell Inc. in 2003 as […]
Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
There’s no shortage of dialogue around the ethical code of digital experimentation. Flashback to the Facebook experiment that was socialized years ago. As you may recall, Facebook ran an experiment where they tested the display of positive news feed content vs. the display of negative news feed content to see how it impacted user sentiment and interaction. It caused quite an uproar and people questioned the ethics behind (quite literally) playing with people’s’ emotions for the sake of research.
Solving for customer intent produces stronger business results. That’s what Acronym Media, a search agency that specializes in “intent-based internet marketing,” has found. In a recent interview with Think with Google, Acronym CMO Mike Grehan explains that connecting with users during their I-want-to-know moments—rather than just during the I-want-to-buy moments—helps build brand affinity and influence […]
Every week, we find and post the best career opportunities in testing and optimization at companies ranging from ecommerce to subscription services to media.
If you want to optimize for conversions on your website, mobile app, or other digital properties, it’s a given that you need to be testing. But it’s easy to forget that not everyone is equipped for experimentation. So what do you do if you don’t have enough traffic to run valid tests? Or if you can’t […]
What you’ll get out of this post: Why computers usually fail to fully address the nuances of the NCAA tournament.
Estimated time: 3 minutes 15 seconds
What you’ll get out of this post: The most common testing and optimization hurdles identified by our testing experts—and how you can clear them.
Estimated time: About 3 minutes; 525 words