Devote some of your March Madness or spring break to looking for that next dream job! What are some of the hottest jobs this month? Directors, managers and analysts may be among some of the most popular optimization, personalization and testing job titles, but there are plenty of positions to choose from.
Kristen Berman, co-author of our behavioral economics series “Oh, BEhave,” has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad BPMs. Check it out here! The […]
In our work, we hear the term UX (User Experience) thrown around all the time, but what does it mean, and how should you be talking about it? This is a question we get all the time, so we asked our UX team to tell us what that meant to them.
We started by asking Brooks Bell Director of UX and Design Jonathan Hildebrand, and he said the best way to explain any complex topic is to think about how you would explain it to a 10-year-old.
Personalization is currently a hot topic in ecommerce—perhaps the hottest. But with all the talk about tactics and trends (not to mention all the money spent implementing personalization programs), companies are still in the beginning stages of figuring out how to get it right. A recent post on ConversionXL’s blog explores how to create a […]
If you want to increase ecommerce sales, you need to think beyond improving abandonment rates and checkout flow. In a new Inc. article, the CEO of Magento, one of the most popular ecommerce platforms, explains that the fast-evolving ecommerce landscape requires flexibility, engagement, and creativity. He also talks about the role content plays in establishing […]
What you’ll get out of this post: Details about a test you can run to determine exactly what your visitors see when they come to your site.
Estimated reading time: 4 minutes
If you want to optimize for conversions on your website, mobile app, or other digital properties, it’s a given that you need to be testing. But it’s easy to forget that not everyone is equipped for experimentation. So what do you do if you don’t have enough traffic to run valid tests? Or if you can’t […]
The proportion of ecommerce traffic coming from mobile devices is growing at a dizzying rate. At the same time, mobile apps only account for 30 percent of retail purchases. As retailers scramble to capture a greater share of “mobile moments” a new focus on the nature, purpose, and functionality of apps has emerged. Read the […]
What you’ll get from this post: A simple framework designers, copywriters, and other creatives can use to make sense of common data.
Estimated reading time: 3 minutes, 42 seconds; approximately 740 words.