Digital Marketing

Who’s Hiring in March

Devote some of your March Madness or spring break to looking for that next dream job! What are some of the hottest jobs this month? Directors, managers and analysts may be among some of the most popular optimization, personalization and testing job titles, but there are plenty of positions to choose from.

Segmentation, Personalization, and College Basketball

March is here and people around the country are preparing to fill out tournament brackets in anticipation. In addition to taking over the watercooler for a month, the NCAA Tournament famously contributes to a huge dip in productivity. This year it’s projected to cost as much as $6.3 billion as otherwise faithful employees engage in a bit of shirking to catch games. But the month of crazy college basketball isn’t just fun and games. There’s a lot to learn by digging into some basketball data, too.