5 Must-Read Optimization Posts for the Week of August 19

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As mobile commerce continues to rise in popularity, marketers continue to try to crack the conversion code. How can you make the journey from browsing to checkout as seamless as possible? A recent Business2Community post examines three important features of highly optimized mobile sites. Quick tip: Include a checkout progress indicator. Continue reading: Mobile conversion […]

5 Must-Read Optimization Posts for the Week of July 22

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To make your product more successful, make your target audience the heroes of your story. That’s the message of writer and consultant Donna Lichaw, who was recently interviewed in Content Science Review. “Customers don’t really care about your brand’s story; they only care about their own story and their problems,” she said. “You have to […]

5 Must-Read Optimization Posts for the Week of July 15

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Personalization is currently a hot topic in ecommerce—perhaps the hottest. But with all the talk about tactics and trends (not to mention all the money spent implementing personalization programs), companies are still in the beginning stages of figuring out how to get it right. A recent post on ConversionXL’s blog explores how to create a […]

5 Must-Read Optimization Posts for the Week of July 8

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“Ignore desktop at your own peril.” In a recent post on Monetate’s blog, Leo Strupczewski shares highlights from the company’s recent ecommerce report. Among their findings: desktop revenue is increasing as more non-converting traffic goes to tablets and smartphones (cross-reference with our recent post, “Mobile commerce: Should revenue really be your metric?”) and conversions on […]

5 Must-Read Optimization Posts for the Week of July 1

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User experience (UX) and customer experience (CX): What’s the difference? Is there a difference? According to The Next Web, there is indeed—and the difference matters a great deal. CX has a larger scope, as it encompasses the customer’s interaction with all channels of the brand. Read the post: Customer Experience vs User Experience: Why the […]

Is Personalization a Net Positive?

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“A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa,” Mark Zuckerberg once said. There was some gray in that statement. His use of “may” implies that. Unfortunately, when it comes to the execution of that vision, computers operate in a very binary […]

5 Must-Read Optimization Posts for the Week of June 6

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Solving for customer intent produces stronger business results. That’s what Acronym Media, a search agency that specializes in “intent-based internet marketing,” has found. In a recent interview with Think with Google, Acronym CMO Mike Grehan explains that connecting with users during their I-want-to-know moments—rather than just during the I-want-to-buy moments—helps build brand affinity and influence […]