Optimization

Who’s Hiring in March

Devote some of your March Madness or spring break to looking for that next dream job! What are some of the hottest jobs this month? Directors, managers and analysts may be among some of the most popular optimization, personalization and testing job titles, but there are plenty of positions to choose from.

MOBILE-IZE THIS: What You Need to Know About Native App Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve outlined the primary differences between native app and mobile web. In this post, we’ll build on that foundation with more detail and we’ll go over how experimentation works on native apps. (Psst: We’re including some tips from the pros at the end, so don’t miss them!)

MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation

The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital engagement at 52 percent, according to comScore’s “U.S. Mobile App Report.” But confusion still exists within the industry. For nearly a decade consumers have jumbled native apps and mobile web by bundling them into the all encompassing “mobile.”