Overwhelmed by the process of finding a new job? We would like to help! Whether you’re in analytics, development, management or design there’s always something out there in testing and experimentation.
If testing were easy, everyone would do it. But that’s simply not the case. Rather, experimentation requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that have a meaningful impact on a business. At Brooks Bell, we’ve spent the last fifteen years helping global brands build […]
Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
Another year, another epically productive Click Summit. In the weeks since Click Summit 2018, we’ve spent some time reflecting on the event and even our heads are still reeling from the depth and quality of each conversation. This event isn’t your run-of-the-mill marketing conference. We strive to create an intimate and super-productive experience in our […]
Congratulations graduates of 2018!
We know an A/B test can lead to powerful insights. However, the information gained from traditional A/B tests tends to be focused on what’s best for the majority of users – not every individual user. That’s where personalization comes in. Personalization enables you to leverage the specific wants and needs of each individual user on […]
As most online retailers today recognize, a personalized shopping experience is a must-have. Nearly nine out of 10 marketers (88%) say their customers expect individualized experiences. And according to Gartner, by the end of this year, organizations that have fully invested in online personalization will outsell those that haven’t by more than 30%. Yet even […]
Big news for Walmart – and no, it doesn’t have anything to do with yodeling. Last week, the retail giant announced a major redesign of their website. The new Walmart.com, which is slated to roll out in early May, will feature a cleaner, more modern design, a new color palette, icons, fonts and many other […]
What are some of the hottest jobs this month? Directors, managers and analysts may be among some of the most popular optimization, personalization and testing job titles, but there are plenty of positions to choose from.
March is here and people around the country are preparing to fill out tournament brackets in anticipation. In addition to taking over the watercooler for a month, the NCAA Tournament famously contributes to a huge dip in productivity. This year it’s projected to cost as much as $6.3 billion as otherwise faithful employees engage in a bit of shirking to catch games. But the month of crazy college basketball isn’t just fun and games. There’s a lot to learn by digging into some basketball data, too.