New year, new beginnings. Time to act on your goal of getting a new job in testing and experimentation. That’s where we come in.
When I speak with our clients, it often strikes me how many of them feel overwhelmed by the very idea of personalization. Our imagination, often fueled by the marketing teams of various software companies, creates a perfect world where personalization enables every interaction to be completely custom for every individual. In this dreamland, artificial intelligence […]
The promise of personalization is enticing: a complete 1-to-1 experience for every customer, driven by every detail and data point about that person: who they are, their interests, needs and history. Their customer experience is completely optimized to deliver the right content at the right time, influencing brand engagement, purchase activity and “wow”-worthy customer experiences. […]
Bring your job search back to life with some job postings we dug up in personalization and optimization!
Say you’re getting some work done to your home—you wouldn’t want plumbers painting your walls, right? What about electricians doing your landscaping? Or HVAC technicians repairing your roof? The same thing goes for your experimentation program. When your budget is tight, it can be tempting to have members of your team take on multiple roles. […]
With the number of testing and personalization tools available, it can be difficult to choose one to invest in. But once you’ve already selected a software, making the decision to transition to a new tool altogether can feel overwhelming. But this happens quite often. For many clients, cost is often the deciding factor in making […]
While searching for your next career opportunity don’t forget to enjoy your favorite pumpkin spiced food/beverage!
Imagine a simple scenario: Your coworkers are participating in a fun run for charity and want you to join. You’re up for it, but you know you need a decent pair of running shoes. The logical solution is to go online, search for information about running shoes and identify a few possible options. You could […]
Just because summer is winding down, doesn’t mean your job search should! Take a look at some of this month’s job postings in optimization from marketing to analytics to finance.
When I was running my own testing program, I was in desperate need of an associate to help me manage my small (but mighty!) team. My single associate and I were launching tests left and right and we were unable to do anything other than focus on the day-to-day of the program. A job description […]