Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
Another year, another epically productive Click Summit. In the weeks since Click Summit 2018, we’ve spent some time reflecting on the event and even our heads are still reeling from the depth and quality of each conversation. This event isn’t your run-of-the-mill marketing conference. We strive to create an intimate and super-productive experience in our […]
We know an A/B test can lead to powerful insights. However, the information gained from traditional A/B tests tends to be focused on what’s best for the majority of users – not every individual user. That’s where personalization comes in. Personalization enables you to leverage the specific wants and needs of each individual user on […]
March is here and people around the country are preparing to fill out tournament brackets in anticipation. In addition to taking over the watercooler for a month, the NCAA Tournament famously contributes to a huge dip in productivity. This year it’s projected to cost as much as $6.3 billion as otherwise faithful employees engage in a bit of shirking to catch games. But the month of crazy college basketball isn’t just fun and games. There’s a lot to learn by digging into some basketball data, too.
In our work, we hear the term UX (User Experience) thrown around all the time, but what does it mean, and how should you be talking about it? This is a question we get all the time, so we asked our UX team to tell us what that meant to them.
We started by asking Brooks Bell Director of UX and Design Jonathan Hildebrand, and he said the best way to explain any complex topic is to think about how you would explain it to a 10-year-old.
What you’ll get out of this post: An overview of the personalization continuum—and where you should focus your efforts in order to get the best ROI.
Estimated reading time: 3 minutes
What you’ll get from this post: Answers to critical questions about personalization as it relates to measurement, channels and technologies, and segmentation.
Estimated reading time: 5 minutes 45 seconds; approximately 1170 words.
Every year, our partners continue to impress us with their improved capabilities, scope, adoption of testing methodologies, platforms and practices. Each one is working hard to improve on customer engagement, personalization, mobile optimization, analytics and more. The testing, personalization and optimization space has never been so exciting. At Brooks Bell, we are forever thankful for […]
An emerging trend—and potentially the major focus for many businesses in 2016—is the importance of improving and optimizing customer experience. But what does “customer experience” really mean? Determining a clear definition is critical because without one it’s impossible to develop an effective strategy. Read the rest: What we talk about when we talk about customer […]
Today, analysts are required to do much more than corral data and distribute reports. From strategy to presenting, data has been elevated to become a core driver of business growth, and those that work most closely with this data have had to expand their skills and competencies as a result. Storytelling, increasingly, is part of […]