When I speak with our clients, it often strikes me how many of them feel overwhelmed by the very idea of personalization. Our imagination, often fueled by the marketing teams of various software companies, creates a perfect world where personalization enables every interaction to be completely custom for every individual. In this dreamland, artificial intelligence […]
The promise of personalization is enticing: a complete 1-to-1 experience for every customer, driven by every detail and data point about that person: who they are, their interests, needs and history. Their customer experience is completely optimized to deliver the right content at the right time, influencing brand engagement, purchase activity and “wow”-worthy customer experiences. […]
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Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their conversation: On what inspired her to build an experimentation consultancy… Originally, Brooks founded Brooks Bell Inc. in 2003 as […]
It often begins with rumors and murmurs. Then, perhaps, a shift in executive leadership. At first, changes seem minor or isolated. But eventually, the inevitable becomes reality—a reorg is underway. Because testing programs typically work with and across several divisions in a business and don’t fulfill a traditional business function, they are particularly vulnerable during […]
Would you rather have a root canal, or try to build something completely new at a huge, enterprise-level company that seems to be held together with nothing but red tape and internal politics? That may seem a bit dramatic, but obtaining buy-in for experimentation is a difficult challenge faced by many of our clients. Over […]
Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company’s foray into AI, smart speakers and similar devices presents a new opportunity for online brands to reach consumers; a channel […]
Last week, we shared the first of many takeaways from Click Summit 2018, our annual conference for professionals in digital experimentation and personalization. This week, we’re back with more insights from each impactful conversation, inspired by this year’s edition of Clickaways. 1. Manage the three P’s of scaling your testing program: people, process, prioritization. Many companies […]
Another year, another epically productive Click Summit. In the weeks since Click Summit 2018, we’ve spent some time reflecting on the event and even our heads are still reeling from the depth and quality of each conversation. This event isn’t your run-of-the-mill marketing conference. We strive to create an intimate and super-productive experience in our […]
Did you know that you may be crafting a solution for a problem that a behavioral scientist has already researched? There are decades of behavioral science experiments at your fingertips that can be leveraged to better inform your digital experiments.