User Experience

Explaining UX to a 10-year-old

In our work, we hear the term UX (User Experience) thrown around all the time, but what does it mean, and how should you be talking about it? This is a question we get all the time, so we asked our UX team to tell us what that meant to them.

We started by asking Brooks Bell Director of UX and Design Jonathan Hildebrand, and he said the best way to explain any complex topic is to think about how you would explain it to a 10-year-old.

How Amazon Got It Wrong with their Amazon Coins Launch

Amazon made some noise this week by launching their Amazon Coins program. In essence, it’s a new form of virtual currency that you can buy through Amazon and use on Kindle Fire apps, games, and content. This post is not a commentary on the program itself or the potential it has to change what we […]