Click Summit - Brooks Bell

Why Attend?

Click Summit is the premier conference for leaders of world-class experimentation programs.

Engage

in cutting-edge experimentation and optimization conversations.

Build

engaging relationships with other data-driven business and thought leaders.

Develop

actionable plans that will give you the knowledge to expand and improve programs.

Thank You for Joining Us for
Click Summit 2017

Each year, Click Summit fosters engaging and challenging conversations with a focus on cutting-edge experimentation, analytics, and personalization strategies.

Attendees

Click Summit attendees include experimentation program leaders from Fortune 1,000 internet retailers.

Takeaways from Click Summit 2017
Coming Soon!

In the meantime, improve your testing and optimization program with 200+ insights from leading experts in testing, optimization, and digital analytics.

Download 2016 Clickaways

Speakers

Keynote Speaker

Nancy Duarte

Best-selling author
& Principal at Duarte, Inc.

Brooks Bell

Founder & CEO, Brooks Bell

Conversation Leaders

Intimate, Insightful Conversations Sessions Moderated by Optimization Experts

Eric Allen

Director, Testing & Optimization,
Ancestry.com

Eric Almquist

Partner,
Bain & Company, Inc.

Matt Blonder

VP Digital Experience,
Barnes & Noble

Justin Bougher

Vice President of Product,
SiteSpect

Ashish Braganza

Director, Global Business Intelligence,
Lenovo

Drew Burns

Principal Product Marketing Manager,
Adobe

Chris Chapo

Vice President, Customer Data & Analytics,
GAP

Ashish Chopra

Director of Product Marketing,
Optimizely

New Frontiers in Experimentation: Transforming Every Function From Product to Pricing and Marketing

Will Close

Director of Measurement Science,
Nike

Michael Cohn

Research Scientist,
Uber

Cris Dizon

Associate Director, Site Optimization
Jet.com

Beth Foster

Group Manager, Web Optimization and Experimentation
Microsoft

Matt Gardner

Director of Experimentation,
Walmart Global eCommerce

Riley Haig

VP Digital Analytics,
Nickelodeon/Viacom

Mark Jodlowski

Director of eCommerce & Marketing Analytics,
American Girl

Ravi Parikh

Founder,
Heap, Inc.

Jay Ramirez

Mobile Product Manager,
Chick-fil-A

Joe Sanders

Director, Digital Marketing,
Comcast

Claire Schmitt

Senior Director Optimization Consulting,
Brooks Bell

Jay Suh

Director, Digital Analytics and Experimentation
American Express

Suzi Tripp

Senior Director of Experimentation Strategy,
Brooks Bell

Joy Wendelken

Digital Analytics Manager
Johnson & Johnson

Naoshi Yamauchi

President,
Brooks Bell

Agenda

Wednesday
May 17^th

Thursday
May 18^th

Friday
May 19^th

4:30 pm

Bus to Opening Reception

Leaves from Umstead Resort

5:00 pm - 8:00 pm

Opening Reception

Brooks Bell HQ in Raleigh, NC

8:30 am

Breakfast

9:30 am

Morning Keynote

Brooks Bell
Founder & CEO, Brooks Bell

10:30 am

Conversation #1

Personalization and the Technology That Supports It: What’s Working and How Do You Know?
Mark Jodlowski, Director of eCommerce & Marketing Analytics
American Girl

Geeking Out on Behavioral Economics
Eric Allen, Director, Testing & Optimization
Ancestry.com

Tools of the Trade: Linking it All Together
Riley Haig, VP Digital Analytics
Nickelodeon

Explore How to Employ Test & Learn on Your Core Value Proposition
Eric Almquist, Partner
Bain & Company

Automation in Testing
Drew Burns, Principal Product Marketing Manager
Adobe

How to Stay Laser Focused on Test Impact, Even When It’s Hard
Beth Foster, Group Manager, Web Optimization and Experimentation
Microsoft

12:00 pm

Lunch Keynote

Nancy Duarte
Best-selling author and Principal, Duarte Inc.

1:15 pm

Conversation #2

Debate: Centralized Federated Democratized vs Self Service?
Omar Jabbar, Experimentation
Walmart

How Are SPA and Other New Platform Technologies Like React Affecting Traditional Client-side Testing Programs?
Jay Suh, Director, Digital Analytics and Experimentation
American Express

How to Be an Awesome Experimentation Center of Excellence
Michael Cohn, Research Scientist
Uber

Beyond the $: How to Get People Excited About Testing When Dollars Aren’t Your Metric
Joy Wendelken, Digital Analytics Manager
Johnson & Johnson

Layering Long-term Thinking into Experimentation Strategy: Testing Throughout the Customer Lifecycle
Ravi Parikh, Founder
Heap

Kickstart Your Testing Culture: Getting People Excited, Motivated, and Engaged
Claire Schmitt, Senior Director Optimization Consulting
Brooks Bell

2:45 pm

Conversation #3

Building Trust: Telling Your Testing Program’s Story
Matt Blonder, VP Digital Experience
Barnes & Noble

Third Party Tools Vs In-house: When Is It Time to Build Your Own?
Cris Dizon, Associate Director, Site Optimization
Jet.com

Best Practices and Lessons Learned in Mobile Native Apps Testing
Jay Ramirez, Mobile Product Manager
Chick-fil-A

Knowledge: How to Quickly Summarize, Share & Socialize Your A/B Test Insights
Will Close, Director of Measurement Science
Nike

New Frontiers in Experimentation: How Optimizing your Product Delivers New Competitive Advantage
Ashish Chopra, Director of Product Marketing
Optimizely

What’s Fueling Your Experimentation Ideation?
Suzi Tripp, Senior Director Experimentation Strategy
Brooks Bell

4:30 pm

Cocktail Hour

5:30 pm

Bus to Click Dinner

Leaves from Umstead Resort

6:00 pm - 9:00 pm

Click Dinner

8:45 am

Breakfast

9:30 am

Rapid-Fire Case Studies

10:45 am

Conversation #4

Personalizing the Customer Journey – Using 1st, 2nd, and 3rd Party Data
Ashish Braganza, Senior Manager, Global Business Intelligence
Lenovo

Using Design Thinking as a Toolset to Generate Customer-Centric Hypotheses
Chris Chapo, Vice President, Customer Data And Analytics
Gap

Customer-driven A/B Testing: Bringing Qualitative Research Into the Fold
Joe Sanders, Director, Digital Marketing
Comcast

Are You Building the Experience in the Right Place?
Justin Bougher, Vice President of Product
SiteSpect

Finishing Click With Awesome Case Studies Worth Sharing and Trying
Naoshi Yamauchi, President
Brooks Bell

11:45 am

Lunch

12:00 pm

Closing Remarks

Venue

The Umstead Hotel & Spa

Click Summit 2017 was held at the world-renowned Umstead Hotel & Spa located in Cary, North Carolina. The stunning Umstead grounds are convenient to Raleigh-Durham International Airport (RDU) as well as downtown Raleigh, Durham, and Chapel-Hill.

Rooms are available at a discounted rate of $255/night to Click Summit attendees through April 18th.

Book Your Room