Click Summit 2018 Dates Announced May 7-9, 2018
The Premier Testing and Optimization Event
Why Attend?
Click Summit is the premier conference for leaders of world-class experimentation programs.
in cutting-edge experimentation and optimization conversations.
knowledge and experience with other experts, innovators, and senior strategists.
engaging relationships with other data-driven business and thought leaders.
actionable plans that will give you the knowledge to expand and improve programs.
Thank You for Joining Us for
Click Summit 2017
Each year, Click Summit fosters engaging and challenging conversations with a focus on cutting-edge experimentation, analytics, and personalization strategies.
Click Summit attendees include experimentation program leaders from Fortune 1,000 internet retailers.
Takeaways from Click Summit 2017
Coming Soon!
In the meantime, improve your testing and optimization program with 200+ insights from leading experts in testing, optimization, and digital analytics.
Download 2016 Clickaways
Keynote Speaker
Conversation Leaders
Intimate, Insightful Conversations Sessions Moderated by Optimization Experts
May 17th
May 18th
May 19th
4:30 pm
Bus to Opening Reception

Leaves from Umstead Resort

5:00 pm - 8:00 pm
Opening Reception

Brooks Bell HQ in Raleigh, NC

8:30 am
9:30 am
Morning Keynote

Brooks Bell
Founder & CEO, Brooks Bell

10:30 am
Conversation #1
  • Personalization and the Technology That Supports It: What’s Working and How Do You Know?
    Mark Jodlowski, Director of eCommerce & Marketing Analytics
    American Girl
  • Geeking Out on Behavioral Economics
    Eric Allen, Director, Testing & Optimization
  • Tools of the Trade: Linking it All Together
    Riley Haig, VP Digital Analytics
  • Explore How to Employ Test & Learn on Your Core Value Proposition
    Eric Almquist, Partner
    Bain & Company
  • Automation in Testing
    Drew Burns, Principal Product Marketing Manager
  • How to Stay Laser Focused on Test Impact, Even When It’s Hard
    Beth Foster, Group Manager, Web Optimization and Experimentation
12:00 pm
Lunch Keynote

Nancy Duarte
Best-selling author and Principal, Duarte Inc.

1:15 pm
Conversation #2
  • Debate: Centralized Federated Democratized vs Self Service?
    Omar Jabbar, Experimentation
  • How Are SPA and Other New Platform Technologies Like React Affecting Traditional Client-side Testing Programs?
    Jay Suh, Director, Digital Analytics and Experimentation
    American Express
  • How to Be an Awesome Experimentation Center of Excellence
    Michael Cohn, Research Scientist
  • Beyond the $: How to Get People Excited About Testing When Dollars Aren’t Your Metric
    Joy Wendelken, Digital Analytics Manager
    Johnson & Johnson
  • Layering Long-term Thinking into Experimentation Strategy: Testing Throughout the Customer Lifecycle
    Ravi Parikh, Founder

  • Kickstart Your Testing Culture: Getting People Excited, Motivated, and Engaged
    Claire Schmitt, Senior Director Optimization Consulting
    Brooks Bell
2:45 pm
Conversation #3
  • Building Trust: Telling Your Testing Program’s Story
    Matt Blonder, VP Digital Experience
    Barnes & Noble
  • Third Party Tools Vs In-house: When Is It Time to Build Your Own?
    Cris Dizon, Associate Director, Site Optimization
  • Best Practices and Lessons Learned in Mobile Native Apps Testing
    Jay Ramirez, Mobile Product Manager
  • Knowledge: How to Quickly Summarize, Share & Socialize Your A/B Test Insights
    Will Close, Director of Measurement Science
  • New Frontiers in Experimentation:  How Optimizing your Product Delivers New Competitive Advantage
    Ashish Chopra, Director of Product Marketing
  • What’s Fueling Your Experimentation Ideation?
    Suzi Tripp, Senior Director Experimentation Strategy
    Brooks Bell
4:30 pm
Cocktail Hour
5:30 pm
Bus to Click Dinner

Leaves from Umstead Resort

6:00 pm - 9:00 pm
Click Dinner
8:45 am
9:30 am
Rapid-Fire Case Studies
10:45 am
Conversation #4
  • Personalizing the Customer Journey – Using 1st, 2nd, and 3rd Party Data
    Ashish Braganza, Senior Manager, Global Business Intelligence
  • Using Design Thinking as a Toolset to Generate Customer-Centric Hypotheses
    Chris Chapo, Vice President, Customer Data And Analytics
  • Customer-driven A/B Testing: Bringing Qualitative Research Into the Fold
    Joe Sanders, Director, Digital Marketing
  • Are You Building the Experience in the Right Place?
    Justin Bougher, Vice President of Product
  • Finishing Click With Awesome Case Studies Worth Sharing and Trying
    Naoshi Yamauchi, President

    Brooks Bell
11:45 am
12:00 pm
Closing Remarks
The Umstead Hotel & Spa
Click Summit 2017 was held at the world-renowned Umstead Hotel & Spa located in Cary, North Carolina. The stunning Umstead grounds are convenient to Raleigh-Durham International Airport (RDU) as well as downtown Raleigh, Durham, and Chapel-Hill.
Rooms are available at a discounted rate of $255/night to Click Summit attendees through April 18th.
Book Your Room
Click Summit sponsors connect with experimentation leaders from top enterprise-level brands.
Presenting Sponsor
Sponsorship Information
Click Summit is an advanced, invitation-only event for senior-level testing and optimization experts.
Limited Tickets Available
Early Bird Special
Thru 2016 Get $500 Off The Regular Price
May 17th - May 19th
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May 17th - May 19th