Speakers

Brooks Bell, Founder and Executive Chairman of Brooks Bell, Inc., is a global strategist, business leader, and pioneer in the digital experimentation and conversion optimization industry. A recognized thought leader in analytics and entrepreneurship, Bell is a sought-after keynote and has been featured in publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. Bell is also a contributor to the development of the entrepreneurial and tech ecosystem in the Triangle co-founding HQ Raleigh and ThinkHouse Raleigh.

Chris is currently the SVP, Data and Analytics at Gap Inc. His team is focused on unlocking the enterprise’s ability to use data science, analytics, experimentation, and research to power better decision making consistently and confidently across our portfolio of brands.

Lea Pica is a data storytelling evangelist who teaches data storytelling to thousands of analysts and marketers, hosts the popular Present Beyond Measure® Show podcast, and blogs at LeaPica.com. She is the creator of the PICA Protocol™, her practical prescription for delivering data stories that inform decisions, spark ideas, inspire action, and make YOU indispensable.

Andrew Baldasare is the Manager of Digital Content Excellence at Thermo Fisher Scientific, leading strategic and production teams to enable optimization of our global websites.  Launching an enterprise-wide testing program last year, he is working to change a culture of “we think” to “we know” by enabling data-informed decisions through experimentation.

10+ years driving business growth at American Express by applying Behavioral Analytics to Customer Strategy.

Andy leads a team responsible for measuring and optimizing the customer experience across Chewy’s site and apps and managing their analytics and experimentation platforms.

Mark is a Digital Transformation Strategy Consultant at American Family Insurance. He is a performance-focused leader with more than 15 years of experience establishing quantitative and qualitative optimization programs. Mark has a Ph.D. in Applied Cognitive Science with a specialization in Human Factors Engineering.

Manan Singh is a longstanding member of the web analytics & optimization community and has helped numerous companies maximize their online conversion rate and revenue. At LendingTree, Manan’s focus is on profitably acquiring customers across marketing channels by delivering radically simple, personalized customer experiences.

Jake is passionate about improving customer journeys. As the Director of Technical Partnerships at Quantum Metric, the digital experience intelligence platform, he helps enterprises act on user insights to deliver exceptional online experiences. After starting his career building digital products for a financial services company, Jake has since empowered other organizations to build better products through his work at Clicktale, Heap Analytics and now Quantum Metric.

Scott Voigt is a founder at FullStory. Before starting FullStory he spent six fantastic years at Silverpop (acquired by IBM) in a myriad of roles, including VP of Marketing. Prior to Silverpop, he served as COO at Innuvo LLC, a tiny web technology company that was acquired by Google. He also spent some time at Noro-Moseley Partners, the Southeast’s oldest and largest venture capital firm.

Voigt holds a Bachelor of Science in management from the Georgia Institute of Technology and a MBA from the Wharton School.

Scott leads conversion rate optimization at Cloudflare, a company that’s helping to make the internet faster and more secure for everyone.

In her role as VP, Strategic Consulting and Solutions, Claire heads up the advisement team who assist companies in building and scaling in-house testing programs and establishing testing fundamentals and capabilities. She is also responsible for Brooks Bell consulting products and services. Claire has over 15 years’ experience in the financial services, publishing, and digital marketing industries, working for companies including Condé Nast and Goldman Sachs before joining us at Brooks Bell. She has a BA in economics from Columbia University.

Brandon manages a core marketing Experimentation Team at Salesforce that focuses on experimentation strategy and planning with key stakeholders, test execution, pre-testing analysis and prioritization, post-test reporting and analysis, and driving a true CoE on experimentation. In his free time he enjoys time with his family, overindulging in home improvement shows and being near any body of water!

Jason Hickey is a Senior Product Marketing Manager for Adobe Target in Adobe Marketing Cloud. For over 10 years, he has been immersed in the conversion rate optimization and personalization space — first as an end-user of Adobe Target, and then as a technical solution architect, strategic consultant, and product marketer. Jason is highly passionate about data-driven decision making, and is now sharing all things Adobe Target with the world.

Jessica Xu is the digital experience optimization program lead at Oppenheimer Funds. In this role, she oversees optimization strategy, test development, and measurement plan for A/B testing, multivariate testing, performance analysis, journey mapping, and rule-based personalization. Jessica has 9 years of experience in digital analytics and optimization.

Matt Hudson is the Mobile Delivery Manager at Belk. He has worked on Charles Schwab and Sam’s Club iPad. Over the years, he has worked in startups and corporations wearing many hats that require not only technical expertise, but also a strong understanding of growth, marketing, and sales. His passion is product development: making customer’s lives easier by decreasing the friction of the product and reaching the customer in the channels where they prefer to spend their time.

Responsible for UX Research/Design/Analysis and A/B Testing programs.

Principal Data Scientist focused on measurement and advanced analytics in experimentation.

Artem is President and Co-Founder of Noom, a weight-loss coaching app. At Noom, he oversees all software engineering and product development efforts.

As the Vice President, Digital & Customer Intelligence at Wyndham Hotels & Resorts, Danielle leads a data-driven team responsible for digital analytics, digital optimization, customer experience, customer data strategy, and market research. Her passion lies in identifying and understanding customer needs, and delivering creative new features and functions to address them. She has nearly 12 years of experience in various digital disciplines, and has been a leader with Wyndham Hotels for the last 7.

Jeremy has been focussed on experimentation and personalization for the last 8 years at companies like Macy’s, Sephora, TripAdvisor and now at CapitalOne where he leads Enterprise personalization and optimization.

Scott MacMillan is the Director of Digital Testing & Optimization at Fidelity Investments.  He co-leads all day-to-day onsite and mobile optimization strategy and execution.  After building a centralized testing team and program, Scott now focuses on driving experimentation culture throughout the organization and aims to up-skill hundreds of his colleagues to be experimentation practitioners.  To keep up with testing best practices, Scott leads periodic “Testing Roundtables”, informal discussions around testing best-practices in Boston and New York City.

Data Scientist working on the Experimentation Platform at Microsoft

Praveen leads the Targeting, Ramping, and Experimentation product at LinkedIn. Prior to LinkedIn, Praveen was responsible for building multiple analytical and data products at both Amazon and Twitter.

As part of the Web Strategy team Mary Jane leads testing, optimization and personalization for slack.com with the aim to drive growth, engagement and awareness by focusing on delivering relevant and delightful experiences to visitors.

Dipesh Patel leads the Site Optimization team for Home Depot conducting online experiments to drive innovation and continued learning with the aim to create improved and seamless shopping experiences for our customers.

Eric Allen is the Director of the Onsite & Testing at Ancestry, leading all day-to-day onsite acquisition strategy and execution. Eric is an avid tester with expertise in every aspect of testing from ideation to reporting. During his time at Ancestry, he has been involved in nearly every kind of experimentation possible and learned from all of them. Under Eric’s leadership team the testing team at Ancestry has adopted the motto that they don’t have “wins and losses” just “wins and learnings”. After all, Jay-Z said it best, “A loss ain’t a loss it’s a lesson, appreciate the pain it’s a blessin’”.

Matt Gardner is a scientist at heart with a passion to help businesses use data and experimentation to drive great customer outcomes. Matt is having a fantastic time helping Chegg get more out of their data faster, to help students save money, learn faster and get smarter. He is excited to work with teams and partners to help them become smarter data consumers and build amazing personalized experiences. Matt leads the Analytics, Data Solutions and Marketing Technology teams for Chegg.

Kiki leads growth technology for Credit Karma overseeing product management and campaign execution for their notifications platform, conversion rate optimization and marketing technology.

Gurudev Karanth is a 3x entrepreneur, having lead product, design, development, analytics, data science and operations of large-scale data implementations for the past 20+ years.. Gurudev has been building the Test & Learn culture ground up at large companies like eBay, PayPal and Target for over 15+ years. Gurudev has co-founded successful startups in the analytics, digital marketing and technology spaces, and holds a Computer Science Degree with majors in Artificial Intelligence and Distributed Systems.

After helping to grow the Experimentation Program at PayPal, and a pivot into Data Science, Amy is back to Experimentation and growing a program from the ground up with a new company, Change Healthcare.

Our team executes and analyzes online and store tests, both within the channel and with an omnichannel lens.

Will and his team are responsible for transforming BlackRock’s digital marketing capabilities.

Matt heads up the Partnership Program at Evergage – collaborating with a select group of consultancies, system integrators, and digital agencies to bring Evergage’s customer data platform and personalization toolset to enterprise customers around the world.

Matt Schaub is a Lead Product Manager on the Digital Operational Reporting and Visualization team. His focus is on tool implementation and developing web analytics skills at USAA. He has lead USAA’s implementations of Adobe Analytics, Clicktale, IBM Tealeaf, and Glassbox.