Four benefits of website testing during the holidays
Understand what drives your customers during peak season. Customers have a different mindset during the holidays, so what works throughout the year may be less-than-ideal for holiday shoppers.
More traffic = faster results.When done correctly, testing during your peak traffic time allows for faster velocity, higher confidence and bigger wins.
Maximize the ROI of your ad-spend: Your company is already spending tons of marketing dollars to drive traffic to your site. Testing ensures that your site is properly optimized to take advantage of that traffic.
Gain insights that you can apply to future holiday periods.
About the program
We’re offering a one day, in-person, bootcamp-style training for e-commerce companies. Our goal? To help you create a rock-solid plan for testing during peak retail season and make this season your most successful holiday season ever.
Here’s What You’ll Take Away:
Measurable and attainable goals for your holiday testing plan
Strategies to target shoppers’ urgency mindsets
A list of A/B test ideas targeting new and returning visitors, as well as mobile shoppers
Alternatives to testing to maximize short promotional windows
An understanding of resource requirements to execute tests and launch winners at your company
Awareness of the pitfalls and risks associated with testing during the holidays and contingency plans to overcome them
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About Brooks Bell
Founded in 2003, Brooks Bell is a consulting firm focused exclusively on building world-class experimentation programs for enterprise brands. With offices in Raleigh, NC and San Francisco, CA, we’ve spent the last 15 years helping companies better leverage their data, technology and workforce to solve their digital challenges and deliver a better customer experience.
All of our engagements are focused on capacity building. That means, while we can do the work for you, we prefer to work alongside you. Our goal is to enable your team to take full ownership of your experimentation programs after our engagement ends. Learn more about our approach.