Optimization is a team effort. Create a custom workspace to manage your testing program. Invite team members and other key contributors to collaborate on your A/B testing roadmap and strategy.
Invite any and all team members and stakeholders to your illuminate workspace. Manage user permissions to determine their level of access.
Flexible back-end settings make it easy to set up your workspace with your brands, filters, segments, devices and goals—surfacing the most relevant information for your business.
Create a searchable library of past, current and future A/B tests. Build individual test records, attach screenshots, store results as well as any insights or learnings as you go along.
Our self-service Adobe Target integration makes it easy to connect your Adobe Target account and access your A/B test data within the tool.
Use illuminate to log and prioritize test ideas building off of existing customer insights. Convert ideas into active test records when you’re ready.
Gantt chart, kanban board, and preview-pane views enable you to see high-level information about any individual test or group of tests.
Don’t bury your wins or aha moments in a spreadsheet. Use illuminate to show the value of experimentation over time, and build interactive A/B test reports and dazzling case studies your executive team will love.
Track the performance of your testing activities against program KPIs and your impact on broader company goals, like revenue or account creation.
Create a public sharing link to share A/B test case studies and reports with key stakeholders across your company.
illuminate makes it easy to select which data and insights you want to highlight in your case studies.
Access all of your customer insights and A/B test learnings in one place. Organize these insights by device, segment, channel, or any other relevant filters.
Our methodology for organizing your test outcomes, brainstorming and testing customer theories, and uncovering key insights about your customers.
Connect the dots between your A/B test results and your customer’s preferences and motivations by testing key behavioral psychology and behavioral economics principles.
illuminate is not just another A/B testing tool. It was vetted, built and re-built by and for enterprise experimentation professionals.
Since 2003, Brooks Bell has been working to transform enterprise businesses through experimentation and insights. We originally created illuminate to better communicate and align with our clients. By launching it to the public for free, we hope to further our goal to help companies leverage experimentation to manage risk, transform intelligently and achieve true customer-centricity.