Your tests, marketing activities and research efforts provide valuable insights. Use illuminate to capture them, show the ways you’re using experimentation to learn about your customers, and build dazzling case studies that executives love.
Track the performance of your channels, teams and brands toward program KPIs and their impact on broader company goals, like revenue or account creation.
Create a public sharing link to share case studies and reports with key stakeholders across your company.
illuminate makes it easy to select which data and insights you want to highlight in your case studies.
Access all of your customer insights and A/B test learnings in one place. Organize these insights by device, segment, channel, or any other relevant filters.
Use our Whypothesis™ and Insight Altitude® Customer Insight Tools to organize your test outcomes, brainstorm and test customer theories, and uncover key insights about your customers to drive your business forward.
Connect the dots between your activities and your customer’s preferences and motivations by testing key behavioral psychology and behavioral economics principles.
Insight generation is a team effort. illuminate is your custom workspace to manage your insights. Invite team members and other key contributors to collaborate on your tests, ideas and insights.
Invite any and all team members and stakeholders to your illuminate workspace. Manage user permissions to determine their level of access.
Flexible back-end settings make it easy to set up your workspace with your brands, channels, filters, segments, devices and goals—surfacing the most relevant information for your business.
Create a searchable library of insights, tests and ideas - complete with screenshots, attachments, and the important details that tell the narrative.
Our self-service Adobe integration makes it easy to connect your Adobe Target and Adobe Analytics accounts to automate your test details and reporting.
Use illuminate to log and prioritize test ideas building off of existing customer insights. Convert ideas into active test records when you’re ready.
Gantt chart, kanban board, and preview-pane views enable you to see high-level information about any individual test or group of tests.
illuminate was vetted, built and re-built by and for enterprise experimentation professionals.
Since 2003, Brooks Bell has been working to transform enterprise businesses through experimentation and insights. We originally created illuminate to better communicate and align with our clients. By launching it to the public for free, we hope to further our goal to help companies leverage experimentation to manage risk, transform intelligently and achieve true customer-centricity.