Illuminate is for businesses that are relentless in their quest to understand what truly makes their customers tick.

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Prove the ROI of your experiments on key business metrics using Illuminate’s customizable dashboard and turnkey case studies.

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Uncover key customer insights within your test results using the Brooks Bell Insight Framework.

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Access a comprehensive, searchable and shareable archive of all your tests.

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Build a library of test ideas with Illuminate’s guided brainstorming and collaboration tools.

Build better tests

Collaborate with your team to build a library of new test ideas, guided by Brooks Bell’s Ideation methodology. Source feedback and rank ideas to establish priority–all in one place.

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Run an efficient, organized experimentation program

Document your control, variations and KPIs within Illuminate’s detailed experiment records. Connect your Optimizely account to sync performance data and identify winners. Quickly search for old tests; filter by subject, key metrics, target audience and more.

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Go from what to why

As your experimentation program grows, use Illuminate + the Brooks Bell Insight Framework to document high-impact, CEO-worthy insights about your customer’s preferences, behaviors and motivations. Share these insights across your organization to inspire a more data-driven, customer-centric business strategy.

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Showcase the value of testing

Illuminate’s customizable dashboard makes it easy to prove ROI by measuring the impact of your tests’ on the metrics that are most important to your company–and senior management.

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Create and share case studies on demand

Don’t bury your test outcomes in a spreadsheet or presentation. Use Illuminate’s case study feature to generate professional, easy-to-read reports detailing the inspiration, hypothesis, variables and results of an experiment. Share with a single click.

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“Oh [email protected]#!. That’s actually pretty cool.”

– Matt Blonder, Head of Global Digital Brand Commerce, Reebok