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Let's Talk: A/B Testing Through COVID-19 & Beyond

Join Our Virtual Roundtables With Other Experimentation Leaders

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Times are tough and supporting our community remains our top priority

Let’s be frank: COVID-19 has created massive challenges for everyone, both personally and professionally. After considering how best to support our optimization community, we felt it was time to bring everyone together, put everything out on the table and leverage the brilliant hivemind of our network to navigate through this crazy and uncertain time, together.

Over the next few weeks, Brooks Bell is hosting a series of Click Summit-style virtual, roundtable conversations

We’re bringing together the best and brightest senior and executive-level optimization leaders from Fortune 1,000 companies to discuss how COVID-19 has impacted their team, their business, and their strategies, to share any key challenges and discuss solutions.

After each discussion, we’ll summarize the main takeaways and share them. That means all you have to do is show up, bring your ideas, your challenges and your willingness to share openly with a group of people who are in your shoes and know what you’re going through.

Check out the Clickaways from our first two conversations to get an idea of the format.

Who should attend?

Senior & executive leaders focused on experimentation, product management, digital experience and e-commerce at Fortune 1,000 companies.

Space is Limited! Sign Up to Attend an Upcoming Roundtable

Roundtable Schedule

  • May 21, 2020 3pm EST | Bounce Back Planning

    Join this Thursday session to talk about the steps your company is taking to prepare for life after COVID. We’ll discuss how you can best prepare to take advantage of increased levels of traffic, how you’re thinking about customer segmentation and personalization in the wake of COVID, strategies to convert COVID-time new customers to life time customers, and more.

  • June 4, 2020 3pm EST | Personalization & Messaging
    in a COVID world

    Most marketers have a hundred ways to segment their customers. COVID has rendered the usual segments obsolete, but it has provided an opportunity to shrink your number of segments down to as low as two.

    Join this discussion, moderated by Avis Budget Group Director of eCommerce and Digital Marketing Keith Swiderski, to talk about how to best segment and personalize to your audience in these polarizing times.

  • June 18, 2020 3pm EST | Increasing Testing Adoption Across Your Company

    You’ve got the leadership team bought in. The company understands the value of testing at a higher level. Now you have to activate, educate and empower the teams company-wide and support their path to adoption.

    Join Michael Vanderhoof, Managing Director at Charles Schwab, to discuss the various models (distributed, federated, COE) for a testing program, as well as his learnings building testing programs for multiple enterprise companies.