Let's Talk: A/B Testing Through COVID-19 & Beyond
Join Our Virtual Roundtables With Other Experimentation LeadersSign Up Now
- May 21, 2020 3pm EST | Bounce Back Planning
Join this Thursday session to talk about the steps your company is taking to prepare for life after COVID. We’ll discuss how you can best prepare to take advantage of increased levels of traffic, how you’re thinking about customer segmentation and personalization in the wake of COVID, strategies to convert COVID-time new customers to life time customers, and more.
- June 4, 2020 3pm EST | Personalization & Messaging
in a COVID world
Most marketers have a hundred ways to segment their customers. COVID has rendered the usual segments obsolete, but it has provided an opportunity to shrink your number of segments down to as low as two.
Join this discussion, moderated by Avis Budget Group Director of eCommerce and Digital Marketing Keith Swiderski, to talk about how to best segment and personalize to your audience in these polarizing times.
- June 18, 2020 3pm EST | Increasing Testing Adoption Across Your Company
You’ve got the leadership team bought in. The company understands the value of testing at a higher level. Now you have to activate, educate and empower the teams company-wide and support their path to adoption.
Join Michael Vanderhoof, Managing Director at Charles Schwab, to discuss the various models (distributed, federated, COE) for a testing program, as well as his learnings building testing programs for multiple enterprise companies.