Brooks Bell Interactive, presenters of Click 2011, have added 3 new moderators to the Click 2011 agenda.

Jonathan Hornby of the SAS Institute will moderate “Calculating and Using Customer Lifetime Value.” Mark Nylec of AARP has signed on to moderate “Segmenting Successfully: Which Segments are Most Useful?” And Michael McCurdy of TestingMom.com will be moderating a brainstorm on “Applying Psychology to Think of New Tests.”

Click 2011 is a highly participatory event for senior marketers only. The focus is on current trends and challenges in acquisition marketing, retention marketing, testing and analytics.