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5 New Year’s Resolutions Your Marketing Team Should Make

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1. Test, test, test!

If you’re not testing, there’s no way you can know what your customers really want. Hunches and “pretty” designs are simply not good enough in an age when you have so much data at your fingertips. If you have the traffic to support it, you can test almost anything.

2. Research social media.

I’m not saying social media is necessarily the right thing for your business to jump into, but you can’t deny that social media is the thing right now. You at least need to know what’s out there, how other businesses are using it, and what might be the potential benefits for you. Then if you decide that it’s not worth it to dive into Twitter or Facebook, you will be making an informed decision.

3. Learn something new.

Marketing, and online marketing especially, is an ever-changing expertise. You won’t have any trouble finding a topic to learn more about. Make it a goal (and a regular habit) to learn something new in your field, and share it with the rest of your team.

4. Try something crazy.

Go waaaaay outside the box and do something really new and different. Take all the fields but three out of a submission form. Create a Flash game. Anything, as long as it’s something you’ve never done before. It’s ok to try because you’re testing, and if it bombs, you’ll know almost immediately– and you might surprise yourself with a great result!

5. Make friends with someone in another department.

If you’re a designer, have lunch with a developer. Chat with a copywriter. Get to know your analytics guru. We’re all in this together, after all, and the better we understand each other, the better we can learn to work together efficiently, effectively, and with common goals.

Do you have any new goals for 2010 on your team? I’d love to hear what they are! Please share in the comments.

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