Share
In the first blog post in this series, I had identified three barriers that prevent digital testing program success: Resources, Data and Expectations. I define “digital testing program success” as a program dedicated to on-going iterative testing efforts that provides insight into customer behavior, resulting in incremental performance lifts.
Brooks Bell today!
Categories
Related Resources
What’s the Deal with Bayesian A/B Testing?
October 24, 2019
Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine
September 30, 2019
Here Are 13 A/B Testing Ideas For Amazon On Prime Day
July 15, 2019
Personalization & Customer Data: Why Context is Critical To Optimize Your Customer Experience
May 23, 2019
Here’s What To Do If You’re Drowning In A/B Test Requests
April 30, 2019