Suzi Tripp, Sr. Director of Experimentation Strategy
At Brooks Bell, Suzi sets the course of action for impact-driving programs while working to ensure the team is utilizing and advancing our test ideation methodology to incorporate quantitative data, qualitative data, and behavioral economics principles. She has over 14 years of experience in the industry and areas of expertise include strategy, digital, communications, and client service. Suzi has a BS in Business Management with a concentration in marketing from North Carolina State.

 

Kristen Berman, Co-founder of Irrational Labs, Author, Advisor & Public Speaker
Kristen helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.  She also led the behavioral economics group at Google, a group that touches over 26 teams across Google, and hosts ones of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These workbooks are being used at companies like Google, Intuit, Neflix, Fidelity, Lending Club for business strategy and design work.  Before designing, testing and scaling products that use behavioral economics, Kristen was a Sr. product manager at Intuit and camera startup, Lytro.  Kristen is an advisor for Loop Commerce, Code For America Accelerator and the Genr8tor Incubator and has spoke at Google, Facebook, Fidelity, Equifax, Stanford, Bay Area Computer Human Interaction seminar and more.