What Adobe Test&Target Default Content is: Essentially, this is your control. The default content will be shown to visitors if:
They are not targeted
Their cookies are turned off
They are in your test and chosen for the “control” experience
You pause or end your campaign
Why Adobe Test&Target Default Content matters: Whether you’re running a test or you’re between efforts, always be aware of what your visitors see. Staying vigilant can help you ensure your default content is working hard for you and your bottom line.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.