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What is Anchor Text? -Clickipedia

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What Anchor Text is: The visible, clickable text of a hyperlink, often underlined or blue in color. In best practices, the text is descriptive and gives contextual information about the destination of the hyperlink.

What Anchor Text looks like: Within your code, the anchor text will look like this:
<a href=”[insert destination URL here]”>[insert anchor text here]</a>

Why Anchor Text matters: When your outbound links are relevant to your site, you can create more credibility and potentially increase your page rank in search engine results.