What Average Order Value (AOV) is: A common key performance indicator that is used to evaluate a website’s ability to generate revenue. By segmenting visitors into high, medium, and low AOV, tests and designs can target customers with the highest potential for conversion.
What Average Order Value (AOV) is not: Revenue per visitor, another key performance indicator that is used by companies to determine its website’s profitability.
Why Average Order Value (AOV) matters: When you pair the average order value with the conversion rate, you can predict the amount of revenue you can expect from a particular number of visits to your website.
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