We have updated our Privacy Policy and Privacy Options

Got It

What is Average Order Value (AOV)? -Clickipedia

Share

What Average Order Value (AOV) is: A common key performance indicator that is used to evaluate a website’s ability to generate revenue. By segmenting visitors into high, medium, and low AOV, tests and designs can target customers with the highest potential for conversion.

What Average Order Value (AOV) is not: Revenue per visitor, another key performance indicator that is used by companies to determine its website’s profitability.

Why Average Order Value (AOV) matters: When you pair the average order value with the conversion rate, you can predict the amount of revenue you can expect from a particular number of visits to your website.

Clickipedia

Find this post useful? Download our complete guide of key testing concepts with over 120 terms!