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What is Behavioral Targeting? -Clickipedia

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What Behavioral Targeting is: A technique used to deliver relevant content to visitors, based on their past web-browsing behavior.

How Behavioral Targeting works: By using cookies, you can learn users’ preferences or activity on your website, such as products they have viewed or shown an interest in. Marketers can take advantage of this information by serving up content that users would positively respond to, based on browsing activity.

The bottom line: By using the data you’ve gathered through cookies, you can segment and target visitors to provide information, products or services similar to their proven interests—and by A/B testing different delivered content, you’re more likely to increase user engagement with your site and even increase conversions.