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What Breadcrumb Navigation is: A navigation system on your website, which illustrates to visitors which page they are on and how they arrived there.
What Breadcrumb Navigation looks like:
Home >> Apparel >> Men’s >> Footwear >> Boots
Keep in mind: Although the point of breadcrumb navigation is to increase usability of your site, this tactic isn’t always necessary. By A/B testing, you can discover which style of navigation best resonates with your visitors, reduces friction and helps to increase conversions.
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