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What Click to Call is: A feature that allows mobile users to call your phone number by clicking on a link in your website, rather than copying and pasting the number, writing it down or memorizing it.
Why Click to Call matters: Mobile phones are made to call and this feature makes contacting your company as easy as possible.
The benefit: Whether or not your revenue positively corresponds with the number of incoming calls you receive, you may want to consider testing a Click to Call option on your mobile site. It could lead to higher customer satisfaction, reduced friction and even more conversions.
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