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What are Collisions? -Clickipedia

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What are collisions: Multiple test experiences that overlap and interfere with one another, often leading to diminished user experience, muddled data, and confounding effects on learnings.

What collisions are not: Prioritization. When creating a testing roadmap, it’s important to look for collisions within the queue, but collisions can be managed without being prioritized.

Why collisions matter: Generating clean test data is essential for gaining clear learnings and, maintaining performance and achieving obvious ROI. Test collisions can have an impact on these results and more.

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