What Common Short Code (CSC) is: A string of numerical digits, reserved for text messages related to your campaign.
What Common Short Code (CSC) looks like: During a campaign, you may instruct users to “text ‘PRIZES’ to 98765 for your chance to win!” In this case, ‘98765’ is your CSC, however this code can consist of anywhere from four to six numbers in length.
Why Common Short Code (CSC) matters: For mobile users, text messaging is part of everyday life. This gives your users an opportunity to interact with your business in a preferred and familiar domain, without requiring them to visit a website, call a number or download and use an app. This can reduce friction and increase user engagement.