What a Conversion Funnel is: The steps visitors take through your online conversion path. This begins with the first page (usually a landing page or a home page) in your purchase process, which is the widest part of your conversion funnel. From first step to final purchase, the number of active visitors often dwindles, which is represented by the narrowing end of the funnel.
The benefit of Conversion Funnels: Understanding your conversion funnel will help you see where visitors get stuck or drop off within your conversion process. Optimizing your conversion funnel is one of the simplest ways to increase the performance of your website and overall conversions.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.