What conversion rate optimization (CRO) is: The method of creating an online experience with the goal of increasing the conversion rate.
What conversion rate optimization (CRO) is not: Search Engine Optimization or Pay Per Click marketing. CRO focuses on the traffic a site is already getting, and converting those visitors.
Why conversion rate optimization (CRO) matters: A test-focused approach to conversion optimization involves data collection and processing, a strong hypothesis and set goals, and statistical learning. Starting with CRO is a great way to get to know customers.