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What is Conversive Design? -Clickipedia

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What Conversive Design is: A type of web page or interface design that adapts and responds across multiple devices, and is proven to maximize user conversions through A/B testing.

What Conversive Design isn’t: Responsive design (which, by nature, does not depend on conversion optimization).

Why Conversive Design matters: Integrating responsive design with your conversion optimization and A/B testing plan will help you find designs that improve your user experience and increase your KPIs.