What credibility is: The believability or trustworthiness associated with your brand.
What credibility looks like: If your brand is well established, you may have already earned credibility. But marketing for newer products or services may need to go the extra mile. Start by ensuring that your website design is tasteful, messaging is smart and you’ve included added values such as guarantees, testimonials for social proof, or awards you’ve earned to illustrate your commitment to excellence.
Why credibility matters: Credibility is a great conversion driver and friction reducer. Taking the time to evaluate your site’s credibility may be worthwhile, because the more a visitor trusts your company, the fewer hiccups along their path through your conversion funnel.