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What is an Element? -Clickipedia

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What an element is: An individual piece of information on your page.

What an element looks like: An element can be any unique unit, such as an image, a CTA button or a block of text.

Why elements matter: When A/B testing, you’ll need to focus on a single element to center your hypothesis around. Start by breaking apart your page and creating optimization strategies per unit—this will help you to find and optimize points of friction, and increase your conversion rates.