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What is Geolocation? -Clickipedia

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What Geolocation is: The act of identifying the geographic location of an item, particularly a mobile, internet-connected device.

Why Geolocation matters: In mobile marketing, you can use geolocation to target your audience by regional demographic.

The benefit: By targeting users based on their location, you have the opportunity to serve up dynamic, relevant content that encourages increased engagement and higher conversion rates.