What a Google Analytics Event is: An action performed by a visitor to your site that’s worth recording, but isn’t classified as a page view. You can track these events through the ga.js tracking code and record their interaction with your website. The benefit? By not classifying them as “page views,” you can avoid bloated or misleading page view counts that could skew your data.
Examples of Event Actions:
- The use of Flash-based elements
- File downloads
- Playing x% of a streaming video
- Exiting from the site via an outbound link
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.