What a Google Analytics Intelligence Event is: A report in Google Analytics that quickly points out significant statistical variations in your data.
Why Google Analytics Intelligence Events matter: A short spike in traffic among users in Chicago or a lull in conversions by visitors from Los Angeles might not catch your attention. Intelligence events alert you of these anomalies so you can take a closer look at why these events are happening.
The bottom line: Instead of relying solely on searching for bursts of statistical variations, Google Analytics will send you notifications when data unusually fluctuates. This gives you an extra set of eyes on your analytics so you can hone in on variations that might be more than a fluke—and great conversion optimization and testing opportunities.