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What a Google Analytics URL Destination Goal is: How Google Analytics monitors URLs you are tracking—more specifically, URLs that are directly tied to your KPIs or conversion rates.
When Google Analytics URL Destination Goals are used: URL destination goals are best used on pages that signify a completed conversion, such as a “thank you for signing up” page or a confirmation of purchase.
Keep in mind: When using this method, your conversion will only be counted when a visitor reaches this particular URL.
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